Branding is everything in the business world. Any entrepreneur worth their salt understands this simple fact. The more impactful your brand is; the more awareness you can raise for your product. Of course, more awareness means more money.
The fact is true for every sub-sector of the business world. That includes the iGaming industry. In the digitally-progressive era that we inhabit, the internet is most people’s first choice for entertainment. That is why online casinos became such a huge hit.
But, what are the factors that lead to one internet gambling platform rising above the rest? Of course, producing high-quality content is important. Websites like casinos.com are well-aware of the growing success of online slots and iGaming in general. That is why they are dedicated to finding the best online casinos.
Content can’t carry the whole business. After all, in order to get the general public to experience your content, you first have to get eyes on your brand. That is where naming comes in. The power of a name is much greater than you can possibly imagine. In this article, we look at how names and brands can shape a business.
Choosing a Name
New parents spend hours or even days coming up for a name for their baby. That is because deep-down most of us understand the importance that our name carries. In a way, our names are a sort of brand that stick around with us for the rest of our lives. However, while most of us don’t get to choose our names, we do get to choose the names for any business that we might want to start. So, what should we consider when picking a name for an iGaming-adjacent business?
The name of the game is trends. It is important to look at the biggest trends and fads in the gambling industry, and build your name around those. A good example we can give here is the slot development studio, Yggdrasil. They are named after the Nordic myth of the world tree, whose branches hold the realm of gods and men alike. The name invokes a sense of mysticism, power, and fantasy. However, it is also related closely to the trend of myth-inspired slot games that remain popular to this day. Those who work with Yggdrasil would expect that many of their slots will be inspired by Nordic mythology, and they would be right.
So, the name is more than just an identifier for the brand. It also should give an idea of what we can expect from said brand. If we go further back to the 1990s, we would find that many of the online casino operators have very generic names that signify online gambling. However, back then they were probably the only businesses to delve into the realm of internet casinos. Their names were incredibly original and mysterious at the time. Today, many of those old-school brands have become titans of the industry, so they don’t need eye-catching names. But, newcomers ought to think about the power that a brand might have.
More Than a Name
A brand is just a name to many. However, there is a lot more to it than that. If we think about the biggest companies and properties in the world right now, we might realize that the brand is a carefully constructed chain of tropes and attributes. For example, Star Wars invokes a sense of space-faring adventure with a light-hearted feel. While a lot of debate exists surrounding the Ewoks from the sixth film, the truth is that they generate buzz. Thus, they are a success on the part of the Star Wars brand.
Fashion brands are no different. Plenty of us want a Louis Vuitton bag or an Armani suit. But, while the name certainly contributes to their success, there is also something more to it than that. The craftsmanship and dedication that went into these brands is what we are really paying for. The slick and iconic design of a Louis Vuitton is part of the reason that the brand became such a hit in the first place. That same logic can and does apply to online gambling.
What we are trying to say is that putting effort into the web design is just as important as coming up with a snazzy name. The goal is to make it easy to navigate, while also engaging the customer on a visceral level. Online casinos should have art or animation that attract the players’ attention, without taking it away from what truly matters; the games themselves. At the same time, it is important to keep the art on brand. Visual elements are a great way to strengthen the impact of your brand.
A Bit of Luck Goes a Long Way
Napoleon Bonaparte famously once said that he would rather take the field with men who are lucky than men who are smart. In fact, many of the greatest generals in human history have talked about the importance that luck and chance has on the outcome of a battle. Though not as bloody as war, the competitive nature of the iGaming industry is akin to a battle. Constant competition means that big brands are endlessly trying to outdo each other. Sometimes, it isn’t skill that wins the day. It is pure chance.
Microgaming is one of the most popular slot developers in the world. They’ve created some top-notch slots and have dabbled in table games. But their brand is most commonly associated with the Guinness World Record. The reason is that Jon Heywood, a British soldier, won the largest online jackpot while playing a Microgaming title. Obviously, Microgaming played no role in that. Heywood just happened to choose their game and just happened to get really lucky. However, because of that the company will forever be associated with the incredible payouts. Offers like jackpot capital $200 no deposit bonus codes make it even easier for players to try their luck on similar high-payout games.
While luck certainly played a role here, we should remember that Microgaming did create their own good fortune. The company established themselves as a trustworthy source for well-regulated and trusted slots. Had they not had positive associations with their brand, who knows if Mr. Heywood would have chosen to play the game, and in doing so forever tie the brand to the Guinness World Record?